If you don’t have a strategy you don’t have anything at all. I’ve been crafting digital strategy for nearly a decade. I believe in data-driven strategies that support an organization’s business objectives.
So you want to know more about me, eh? I’m a 34-year-old guy that gets fired up by striving to understand our current digital environment. I’m eternally curious about how humans are utilizing digital technology to communicate. Why do we click on links? What makes one tweet, digital story or Facebook post more enticing than the next? How can we create seamless digital experiences for our fellow humans? These are the thoughts that keep me awake at night itching to get back to work the next day.
I am left-brained with a mix of right. What does that mean? I’m a data nerd that you’ll often find behind a screen of pivot tables and MySQL databases. I believe data can make all the difference. Data informs every strategic decision I make and without data, I feel uninformed and, well… naked.
I’m currently working for a large healthcare company in Minneapolis where I oversee digital marketing. Before making the move to Minnesota I was the Director of Digital Engagement at the University of Colorado Anschutz Medical Campus. I was also a member of the faculty in the University of Colorado Denver Department of Communication where I had the opportunity to teach the next generation of digital marketing practitioners.
If you don’t have a strategy you don’t have anything at all. I’ve been crafting digital strategy for nearly a decade. I believe in data-driven strategies that support an organization’s business objectives.
Digital marketing has matured over the past decade. I’ve implemented thousands of paid digital advertising campaigns totaling over $1 million in advertising spend; drastically increasing funnel conversion, brand awareness and digital community growth on platforms like Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads and more.
They say content is king. I’ve developed pieces of content by the thousands. Pfft, tens of thousands. Stories. Tweets. Videos. Articles. Facebook posts. It’s important to know what your audience craves and what inspires them to share your brand message. I use science-backed research to supercharge content strategy that focuses on human psychology.
During the past eight years, I’ve given talks across the country on digital strategy, social media, crisis communications, personal branding, and had my methodologies featured in two published books. If you need a speaker that can engage a crowd– drop me a message.
